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Moderator: Hello Good morning, TOM technology CEO Interview has now begun. Today we are very honored to have the vice president and CTO YORK Mr. Li Daxue. First, please introduce yourself General Lee and introduce business mathematics YORK,Australia Ugg Boots, NEW YORK technical background made vice president and CTO Mr. Li Daxue very funny talking about Web 2.0
Lee University: Hello, my name is Lee University. I have access to the Internet in 1998, 99 years time to join established YORK YORK, from assistant to the president to CTO, and now the vice president. Now in charge of technology and content, so all the way over Moderator: Now Web2.0 understanding big differences, talk about the first call Lee's views on Web2.0 Lee University: Web2.0 is the last year in the United States began to heat up, Later, several major portals launched a blog contest, 2005 can be said to heat up Web2.0 year. NEW YORK also attached great importance blog, there are now more than 300,000 users YORK write something. Web2.0 has three very significant feature, a user can participate is interactive, users can not only watch, can also be written. The second is from the elite to the grassroots. If there is relevant background before reporters to write such things, and now the general public can write articles to introduce their experience and skills. Roots can also become part of the elite. Grass roots of the elite or elite, which is its second feature. The third characteristic, called to the center, or that it is more emphasis on personal. Blog is organized in accordance with the individual, general site is divided into channels, sub-section, but in the blog is based on individual organizations, one person one page. Everyone can organize their own content, a person becomes a stand, somewhat similar to the past is a personal website Web2.0 Rethinking the Internet, in fact, the Internet itself has some initial interaction, but due to technical limitations of this interaction is not enough strong, this interaction was previously embodied such exchanges through the BBS, Web2.0 technology is better, people can do their own blog this technique, reading they want to read. Web2.0 is the technology of the Internet is also a re-understanding, but also represents a concept. Internet after so many years, in fact, need to develop, the need to innovate. Web2.0 represents a new, innovative era YORK vice president Lee University: Web2.0 era of Internet media should be interactive media
Moderator: Last night, I've been thinking about a problem, as well as the four major portals such as the representative YORK regarded themselves as the media industry Web site, and the media is a serious, Web2.0 portals and industry websites indicate whether a go media trend?
Lee University: Web2.0 stress is applied, this internet site only as a platform to emphasize that the applications and services. Web2.0 is not willing to use the media treat the Internet as more willing to use the Internet service platform, abandon media trend,Ugg Boots Canada, but at least it is an interactive media, unlike previous media, are rigid, thousands of people face The. Our traditional portals, including those of us industry sites, previously may be used as a method to do the media site, now may put things into some of the previous service into the application, the user can become a platform for participation. So we the CMS has been transformed, completed in April this year, the change YORK our interactive enhancements, and also to make our pages reading doubled, IP is also doubled. Moreover, this concept into the future, this site update is particularly fast. You will find out that it continued to add new content, so the site began to have a sticky, users often run, but he can continue to create a second feature, we introduce some new Web2.0 technologies. Such as W3C, W3C emphasize better navigation, web pages faster. Website styles and data separately, each need only look at this website to download new data, so pages so fast that you can see in the IT professional network, visit our website is the fastest, it is because we are reduced to only a few dozen pages K, others may be a trillion or hundreds of K, reflect on this site better. And Web2.0 stressed RSS, he does not look at this site, look what pages updated. Now Baidu Richard RSS, you can find our RSS is ranked first. Our transformation of the CMS is very obvious. In addition, we put content into many themes, each corresponding to a community,Ugg Boots Canada, a bit like BBS previous block. That theme community will accumulate some people, these people are interested in a topic, and this topic will follow these together. Theme we call label, the label is actually the concept of Web2.0. So we put the community, subject, label fully integrated into the CMS to go. So that our pages are no longer cold, there are a lot of people see the page at the top, and the information updates very quickly, which previously was not CMS, we want to introduce into the Web2.0 In addition, we used to have an understanding, we feel that a netizen to Site is certainly a first home and then to channel, we put the text on the home heap, so home is getting longer and longer, more and more content. Web2.0 is opposed to this, and can be seen to be fast friends, most users coming from search engines, search is not part of the page, not the home, often enters the final page is that article pages. And that is a separate article pages our previous article, no navigation, no information aggregation, no label. We are now in the final pages a lot of content aggregation another person reading this article, you may also read other articles. Such a comparative analysis of intelligence, we are in the final analysis of the results page displayed, so you will find that coming from a search engine user, you leave it came, and he found the page he was interested in many things to solve his problem. So we have an idea, our friends actually see the website with questions. You solve the problem will allow users to feel deeply, it will retain the user's engine technology is the Internet company
Moderator: In the Web2.0 era, the technology is not in the future development of the Internet, occupy an increasingly important position?
Lee University: I think the term itself is Web2.0 technologies with a strong color, but we can not just think that Web2.0 is a technology, it is also an idea, remember the first time is to use the Internet dial-up , was the menu-driven Internet. Later, due to the development of technology, www technology into hyperlinks, people just use the mouse can move from one point to another, the information string up. Since the information string together to make the Internet as hyperlinks technology flourish. Like Yahoo Web1.0 era is so developed, and created a lot of myths Web2.0 now due to technical development, the Internet introduces some new things, the characteristics of the Internet is even more rich, I think the impact of technology on our Internet have always been, and is now growing. Because I had to do, and now let me manage the content, it is hoped technology more closely with content, content more quickly drive the development, which it is hoped that through the introduction of this technology we engine as the engine Lee University: just talk to the integration of technology and content, is through technology to optimize our business support platform to enhance the transformation of technology on the engine. You may have noticed that we navigate change, we formerly called UI or UE, we do not pay attention before, and now there is a dedicated department responsible for the user interface work, we found that users how through technical means to click on our website, and ultimately to where? He ignores what is and what he is interested in, we passed intelligent analysis to optimize our page design later this thing in our integration is very obvious. Second, we previously owned by the community sector interactive content, and now the community sector does not exist. Each department should develop interactive content. The third integration,ugg boots sale, we previously called Product, now put this sector into various departments, such as making phone, do digital, do notebook, probably Product people and our people do integrate information. Information services and products to each other. Users are likely to pass information to select products. This is our year, the company is relatively large movements. Our digital channels, mobile channel, and now to see the latest information visit either, but you can see the latest price cuts rankings, users buy the largest rankings, Lively Ranking and so on. Consumption and information should be able to combine the contents of this year YORK integration is very large, not only is the content integration, channel structure, content framework we are doing some adjustments. We hope to increase customer satisfaction, improve user experience, allowing users to use our site easier and more efficient, but also to create more value for users Moderator: You just mentioned are doing business and technology integration, but integration of people is the most difficult, in this regard the biggest problem you are experiencing what is?
Lee University: the integration of the people above, the biggest problem encountered is the concept. We are not what they think valuable, valuable friends that we consider valuable. Our comprehensive portfolio of products so that users can be found in the detailed information,Ugg Boots Australia, and to see whether the product is humane, other users how to use the case of users: Web2.0 now there is not a precise definition, we Web2.0 is not in the exploratory stage?
Lee University: exploring the word is not very good, Web2.0 now there is not a precise definition, those of us who do Internet media to do for many years, we have a lot of resources, if the resources and the integration of Web2.0, then we Web2. 0 of knowledge and the Internet generation is not the same. We should take advantage of existing strengths, the new generation may not be what advantage, and I have, I can not abandon the existing advantages Tan Web2.0. We are not necessarily a blog Web2.0, Web2.0 is only allowing users to participate, recognizing the value of the user, we can very well use the Web2.0 our existing strengths, so that our development is also faster now not fumble, Web2.0 is a progressive. I just say it is a concept that represents a kind of innovation, innovation is endless, so it's not fumble, but a process of continuous innovation.
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